Howling Hive

Website Redesign
Navigation & Branding
Final Product

The Problem

Howling Hive, a local honey seller, wanted to redesign their website to improve usability and strengthen their brand identity. The site lacked consistent styling and proper navigation, leading to a high bounce rate and difficulty browsing products.

Client

Howling Hive | 2024

Type

Design | UI/UX | Branding

Role

Designer & UX Developer

Full Case Study

Created With

Assessing Issues

Navigation

The client had indicated their unhappiness with the current lack of sales coming from their website. Stating that their site was difficult to navigate and that the layouts between product pages was inconsistent.

Upon investigation, I found that there was no typical navigation built into the website. To move between pages users had to click the logo mark at the top of the page to go home, and navigate from there to each page.

Design

The page designs were also inconsistent. The home page was the most visually different from the other pages, sporting a green image background, while all other pages showed a white image background.

On top of this, the product and services pages each had a different layout. Some products were listed in one large group, while others were presented in a card structure; with one card per item.

Targeting Customers

Personas

Before sales began the client had assumed a customer base of ages 50+. They had designed their website around older clientele, opting for very large buttons and obvious clickthroughs, as a lack of computer literacy was implied.

With the business up and running it became clear that the consumers were closer in age to 30 years old. In meetings with the client, we discussed a younger persona with greater computer literacy which the new website would be designed for.

Final Product
UI/UX Decisions
Navigation

A proper navigation bar was inserted across the top of all pages, as well as the footer, for ease of use. Finally, customers could move between pages, without having to first return to the home page.

Design

The client was set on keeping an image background for the website design, to add visual interest. I was able to use a simple image that did not distract from the content, combined with a solid white background behind the text to make sure it was legible and accessible.

Branding

Unifying the page designs into one colour scheme helped to elevate the websites branding. I used white with gold accents to match the existing product label design; ensuring that each page matched, creating a consistent look across the project.

Old Home Page
New Home Page
Old Honey Page
New Honey Page
Old Wax Page
New Wax Page
Old Candles Page
New Candles Page
Old About Page
New About Page
Old Hives Page
New Hives Page

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